Web Design
UX/UI
Initiative Overview
Air Consulting is a firm focused on integrating AI solutions into businesses. I was responsible for designing and developing their website, aligning the visual direction with their brand guidelines and core concepts: AIR and AI. Drawing from the minimalist aesthetic suggested by the name “AIR,” which evokes space, clarity, and breathability, I combined this with the technological essence of AI. To visually express this blend, I created AI-generated imagery that fused natural elements with futuristic themes, reflecting the harmony between nature and innovation.
About the Project
01. Process
Wireframes were built in Relume, then brought into Figma for the visual design phase. Where ACAM leans warm and educational, AIR needed a sharper and more corporate tone, a site built for decision-makers. That distinction drove every design decision, from the colour palette and typography to the overall layout and hierarchy.
02. Imagery
Finding the right imagery was one of the most exploratory parts of the project. The brief called for visuals that didn't look like stock. AI-generated images were created using Midjourney, combining natural elements with futuristic themes to reflect the idea that AIR sits at the intersection of nature and innovation. Several directions were tested before landing on a cohesive set that felt consistent across the site.
03. Development
The site was built in Webflow using Relume's plugin, then refined manually for interactions and responsiveness. Deployed with its own hosting and domain setup, launching shortly after ACAM as part of the same project delivery.
