Web Design
Development
Branding
Initiative Overview
ACAM is a professional development and industry education organisation that supports individual marketers in their AI journey. I was responsible for designing and developing their website, with a focus on balancing cohesion and distinction between ACAM and its consulting arm, AIR. While both belong to the same brand ecosystem, the goal was to establish a visual identity for ACAM that feels connected but clearly differentiated. This positioned it as a trusted, educational hub within the broader AI and marketing space.
About the Project
01. Process
The project started with a research phase, looking at how professional development and virtual education organisations structure their sites. From there, wireframes were built in Relume by mapping out the structure and purpose of each page. This made it possible to share clear layouts with the client early and align on direction before any design decisions were locked in.
02. Design
Once the wireframes were approved, the designs moved into Figma. The visual language for ACAM was built entirely from the logo, developing a colour palette, typography and layout system that felt distinct from AIR while still belonging to the same brand world.
03. Development
The site was built in Webflow using Relume's plugin to transfer the structure, then refined manually for layouts, interactions and responsiveness across devices. Pages were shared progressively so the client could review and prepare copy while the build was still in progress. Final delivery included hosting setup, domain connection through GoDaddy and Google Analytics integration.
