01. Branding and Visual System

I designed the AIR Hub logo and the icon set used across the platform, taking inspiration from the ACAM visual identity and working from a set of example backgrounds and PowerPoint templates the client provided as reference. The goal was to create something that felt like a natural extension of the ACAM ecosystem while giving the Hub its own distinct look.

02. Video Production

Every piece of content that goes into the platform passes through me. The recordings start as raw Microsoft Teams calls and I edit them into polished, branded videos ready for the community. Each video gets a custom intro, background music, lower thirds with speaker names and companies, and a visual treatment that makes the content feel like a proper production rather than a call recording.

The series I work on include The Future of Search, the AI CMO Futurelab Series and CMO Fireside, each with its own intro style and visual identity built within the same design system. I also produce promotional videos for social media to drive awareness and attendance to upcoming sessions.

03. Platform Management

Beyond design and video, I handle the uploading and organisation of content within the Circle platform, making sure everything is structured and accessible for members.